The concept is derived from the idea of the little things in life that makes us happy. The Choco Mini is presented as small, tiny bits that bring happiness as we pop them in our daily hectic lives.
Consumers are given a choice of new flavours to provide variety. Individual characters are introduced according to the flavour and their personality with a storyline that people can relate to.
Individual Packaging
Fun Pack Packaging
POP Display
Choco Miniland
They all came from different parts of the world in search of happiness. They felt empty with no purpose and they felt so small (although they are literally small as a matter of fact). And they just hated being plain ol’ boring minis.
Their search brought them to Choco Miniland where they discovered their individual personalities and they found happiness, nurturing their hidden talents with a new found passion.
Choco Miniland brought out the best in each and every one of them. It’s their source of happy beginnings and it’s not going to stop there. Choco Minis bring so much joy that they must be shared around!
Their search brought them to Choco Miniland where they discovered their individual personalities and they found happiness, nurturing their hidden talents with a new found passion.
Choco Miniland brought out the best in each and every one of them. It’s their source of happy beginnings and it’s not going to stop there. Choco Minis bring so much joy that they must be shared around!
Advertising Posters for each flavour
Forms of advertising - social media, shelf talker and train window ads.
Characters
